Your Next Event Sells Before It Starts
Your virtual event is being asked to do
30 days of selling in a single session.
That's why buyers show up cold.
Here's what Chris has learned:
Chris Colt has built 250+ virtual events (masterclasses, workshops, 5-day challenges, and intensives) and watched the same pattern play out across 250+ clients.
The events that convert the highest were decided in the three weeks before the event went live. The ones that stall asked one event to build trust, belief, and a buying decision from scratch.
In 60 minutes you'll build your own Lead-Out: the pre-event plan that sets your buyers up so your event only has to finish the sale.
No theory. No workbook you'll never open. One live session. Four wins along the way. Built in the room with you.
The Lead-Out Masterclass
The 3 Weeks That Decide Who
Buys From Your Next Event
Hit The Video Below To Hear More
5 REASONS GREAT COACHES
RUN EVENTS THAT DON'T CONVERT
1 — They open registration cold and expect the event itself to build trust, belief, and a decision.
2 — They teach everything before the event, which creates overwhelm and DIY-ers.
3 — They answer "I can't afford it" with a discount instead of the belief that's missing.
4 — They build belief in themselves but never in the process, or in the buyer's ability to do it.
5 — They send their hottest buyers to a waitlist, where they go cold.
90% of who run virtual events are making at
least three of these right now.
Who's Actually In Your Audience?
Only 3% Are Ready To Buy Right Now
A cold event reaches the 3%.
The three weeks before it move the 37% in the middle.
Buyer split: Chet Holmes, The Ultimate Sales Machine
The fix isn't always a better event. It's the Lead-Out that sets it up.
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This is for coaches, consultants, and service-based business owners with an offer and an audience so your next event fills with buyers, not browsers. themes, go to Site Styles.
Thursday, October 15TH At 11 AM EDT
What A Few Clients Have To Say
"Highly recommend Chris"
" We successfully filled our first ever group program using a challenge. And are now getting ready to launch our March program." - Scott Ballard
"It's a good idea to invest in yourself"
"As someone who has sold millions of dollars from stage. He helped me dramatically in my sales game. Something I didn't expect ." - Hunter Thompson
This Masterclass Is For You If
If you checked YES to any of these, then this masterclass is exactly where you belong!
Clip In For The Ride…
3 Mini Wins + A Bonus
You build each one live in the masterclass.
🔑 The Objection Decoder
Take the #1 objection from your last event and name the belief that was missing. Stop negotiating price and start fixing the real gap.
🔑 Your Belief Line
One sentence: "For someone to buy from me, they have to believe ___." It decides what you post, what you cut, and what comes first.
🔑 Your 3-Week
Lead-Out
One belief per week, mapped to posts you can publish starting Monday. Your event stops carrying the whole load.
🔑 BONUS
The Hand-Raiser DM, Written Live
The exact message you send to anyone who engages with your Week 3 posts.
It opens a conversation, not a sales page, and fills seats without a waitlist.
ABOUT CHRIS
Built From the Trenches, Not the Whiteboard
250+
Virtual Events Run
250+
CLIENT SERVED
25+
YEARS IN SALES
CHRIS COLT
Founder, The Challenge Champion™ | Virtual Events & Social Selling Expert
With 25+ years in corporate sales, Chris Colt knew how to close. But in 2017, facing a new boss who tried to cut his family trip for the Leadville 100 Mountain Bike Race from three weeks to a long weekend, he made a different choice.
He chose his family, the race, and a new life. Then in his first year as an entrepreneur, he built a thriving coaching business — and watched it collapse. Bankruptcy. Starting over.
That crucible is where the Challenge Champion™ framework was born. Not from theory — from necessity. 200+ virtual events later, it's a tested, repeatable system that attracts and converts high-value clients without the grind of cold outreach or unqualified sales calls.
The same grit that carried Chris across 104 miles of the Rockies at 10,000 feet now drives every client he works with toward a result — not just a plan.
"Race day only reveals what the training already built. Your event works the same way. I've ridden the hard miles to prove it."
One Session. Four Mini Wins.
Stop Asking Your Event To Do All The Selling
✓ Keep
The posts that move a belief
✕ Cut
The teaching before the event
→ Do Next
Your 3-week Lead-Out
In 60 minutes, Chris walks you through the Lead-Out: the three weeks before your event that decide who buys. You build your Objection Decoder, Belief Line, 3-week plan, and Hand-Raiser DM on your own launch.
No theory. No homework you'll never do. One live session. Built in the room with you.